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Research Based Marketing Strategy
It’s easy for entrepreneurs, marketers and communicators to be “sold” into media tactics by agencies who do not have their best interest at heart. Since an agency’s main business is to collect...
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Marketing Strategy for Consumer Product Brand
The Situation The manufacturer of EZMELTS – a dietary supplements brand – reached out to 4p Strategy in an effort to recraft their marketing strategy and relaunch their brand. There were a number of...
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Marketing Strategy and Website Redevelopment for Major University
The Problem: During the 2001 – 2005 period, Florida International University’s College of Engineering and Computing had experienced moderate enrollment growth, mostly due to new program development. At...
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